# 📊 How to Analyze YouTube Audience Retention in Excel (No Code!)

**URL:** <https://community.cdata.com/t/how-to-analyze-youtube-audience-retention-in-excel-no-code/1180>\
**Category:** CData Drivers\
**Tags:** youtube, discussion, driver, excel, connector\
**Created:** [September 5, 2025, 2:46pm UTC](https://community.cdata.com/t/how-to-analyze-youtube-audience-retention-in-excel-no-code/1180 "2025-09-05T14:46:25Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Mohsin](https://avatars.discourse-cdn.com/v4/letter/m/41988e/32.png) [@Mohsin](https://community.cdata.com/u/Mohsin)\
**Post date:** [September 5, 2025, 2:46pm UTC](https://community.cdata.com/t/how-to-analyze-youtube-audience-retention-in-excel-no-code/1180/1 "2025-09-05T14:46:25Z")

</div>

Want to dive into YouTube retention metrics _without writing code_? With the **CData Excel Add-In for YouTube Analytics** , you can connect directly to your YouTube channel and analyze key engagement

KPIs like:

🎯 `audienceWatchRatio`  
📉 `relativeRetentionPerformance`  
⏱ `elapsedVideoTimeRatio`  
.

..all inside Microsoft Excel.

✅ **Why this matters** :

- No scripts or API knowledge needed
- Pull data directly from YouTube Analytics
- Build real-time dashboards & visuals
- Filter by audience type, device, and more

🛠 **Steps** :

1. Connect your YouTube account via OAuth
2. Select the AudienceRetention view
3. Filter by video ID and date range
4. Visualize drop-offs and retention patterns in Excel

📖 **Walkthrough Guide** → [How to Analyze YouTube Audience Retention](https://www.cdata.com/kb/articles/youtube-analytics-excel.rst)

🔗 **Free Trial** → [Download the Add-In](https://www.cdata.com/drivers/youtubeanalytics/excel/)

Let us know what insights you uncover — or if you need help getting started!